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Website Development2025
Let's Go Scrunchies
A handcrafted D2C hair accessories brand built for the Instagram generation
West Bengal, IndiaD2C Fashion & Lifestyle
12,000+
Customer Base
98%
Satisfaction Rate
+8,400
Instagram Followers
₹649
Average Order Value
Services DeliveredWebsite DevelopmentSocial Media ManagementBranding & AdsGraphic Design
Project Overview
About This Project
Let's Go Scrunchies is a 100% handmade hair accessories brand founded on artisanship, sustainability, and limited-edition drops. We built their complete digital identity — from the e-commerce storefront to their Instagram content system — helping them grow to 12,000+ customers with a 4.9-star rating.
The Challenge
The brand had a loyal Instagram following and beautiful products, but no e-commerce infrastructure to convert that audience into buyers. They were processing orders manually via DMs, which didn't scale and created a poor customer experience.
Our Solution
We designed and built a premium e-commerce website that matched the brand's romantic, artisanal aesthetic — complete with product collections, combo set pages, a story-forward about section, and a seamless checkout. We also created a full social media content system with branded templates, aesthetic direction, and a weekly posting calendar.
What We Delivered
- Premium D2C e-commerce website
- Product pages with fabric and collection categorisation
- Combo set and gift curation pages
- Brand identity system — fonts, palette, motifs
- Instagram content calendar and branded templates
- Meta Ads campaign setup for product launches
- Influencer collaboration page and UGC integration
Visual Showcase
Project Gallery
"The website captures exactly what our brand is — handcrafted, beautiful, and intentional. Our DM orders moved fully to the website and our revenue has grown every month since."
P
Priya Agarwal
Founder, Let's Go Scrunchies
