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Digital Marketing2024
MAAC Bengal — Serampore
Where creativity meets technology — 25 years of animation and digital arts education
Serampore, Hooghly, West BengalEducation & Creative Arts
+165%
Admissions Growth
4× increase
Free Demo Registrations
Top 3
Local Search Visibility
+6,200
Social Following Growth
Services DeliveredWebsite DevelopmentDigital MarketingSocial Media Management
Project Overview
About This Project
MAAC Bengal at Serampore is an Aptech-backed creative education institute with 25 years of presence in West Bengal. We handled their complete digital marketing, built a modern website, and drove student admissions through performance campaigns across Google and Meta.
The Challenge
As a trusted institution, MAAC Bengal had strong offline reputation but a weak digital footprint. Competing newer institutes were capturing online student demand with aggressive digital campaigns, while MAAC Bengal remained difficult to find online and had no structured lead funnel.
Our Solution
We built a high-converting website centred around course offerings, placement success stories, and free demo session sign-ups. Combined with geo-targeted campaigns across Hooghly and Kolkata districts, we created a consistent pipeline of students actively searching for animation and design courses.
What We Delivered
- Modern institute website with course and placement pages
- Free demo session booking system
- Geo-targeted Google Search & Display campaigns
- Facebook & Instagram awareness and lead ads
- Alumni success story content series
- Local SEO — Google My Business optimisation
- Monthly performance report with admission tracking
Visual Showcase
Project Gallery
"We've seen consistent growth in student inquiries and our online visibility is now where it should be for an institute of our standing. Highly professional team."
C
Centre Head
MAAC Bengal, Serampore
